Catalog Search Results
Author
Language
English
Formats
Description
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Author
Publisher
HarperStudio
Edition
First edition.
Language
English
Description
"Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader....
Author
Publisher
HarperBusiness, an imprint of HarperCollins Publishers
Edition
First edition.
Language
English
Description
"Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing...
Publisher
Kanopy Streaming
Language
English
Description
The four P's of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps. Product: Brompton Bicycle is a manufacturing company based in London. The secret of their success is an iconic product, "hand-built" for its customers. Divine Chocolate makes much of its fair trade credentials...
Author
Publisher
Allworth Press
Edition
Rev. ed.
Language
English
Description
All writers yearn for success and recognition. And now we are entering a golden era in which self-publishers are in the driver's seat. In The Author's Toolkit, aspiring authors, students, and even established writers will find the resources they need to achieve their goals and avoid common writer pitfalls. Updated and expanded to cover the changes in copyright fees and registration, the newest developments in electronic publishing, the growth of ebooks...
Publisher
Kanopy Streaming
Language
English
Description
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. History: marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust...
Publisher
Kanopy Streaming
Language
English
Description
Market research is big business, with clients demanding more and better ways of finding out what their customers want. Case studies show how market research is changing and the impact of new technology. Classic divisions: The internet is now widely used in market research - as are mobile phones and other new techniques. But the classic divisions of market research still apply. We explain qualitative and quantitative research: also primary and secondary...
Publisher
Kanopy Streaming
Language
English
Description
The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products. Fuse benefits from the Cadbury name - the masterbrand. To launch the new bar there is a big advertising campaign. But not everyone likes the ad. Some think it too ironic, others just silly. Public relations, too, plays...
Author
Language
English
Description
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger...
Publisher
Holk and Co
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. * Episodes in this section include: * Agency Positions and the Creative Brief * Holk’s Communication Platform Model CPM * Aristotle’s Modes of Persuasion *...
Publisher
Holk and Co
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Reflection on Product Portfolio and the Boston Matrix * Product Life Cycle * Brand Equity and Brand Extension * Reflections...
Publisher
Holk and Co
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Push Pull Strategy * Community Marketing * Print * Product Placement * Cross Promotion * PR and the Art of Writing a Press Release...
Publisher
Holk and Co
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Customer Journey Mapping * Big Data * Social Media & Viral Marketing * Paid, Owned, Earned Media * Strategies in an Ever-changining...
Publisher
Holk and Co
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration.
Publisher
Holk and Co
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Reflection on Mission, Vision and the Golden Circle * Career Planning * Reflection on HR Management and Maslow's Hierarchy of...
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